Our mission is to take the complexity out of buying diamonds.

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Quality —
We bring you the best

We have over 45 years experience in the diamond manufacturing space with some of the most technologically advanced rough cutting and polishing factories around the world. We are specialists in larger diamonds in the B2B space but also have a vast inventory of standard sized stones at the most competitive prices.

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You can’t buy trust
you earn it

We sell to diamond wholesalers and retailers and now we offer this service to the public at exactly the same prices. We believe the price of diamonds at the retail level is too high and the purchasing is convoluted with unnecessary sales speak. We operate on low margins and up front payment with consumer safety nets around insurance and guarantees to ensure peace of mind.

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Reliability

We provide HRD, AGS, & IGI certified diamonds direct to the public as well. These certificates are nuanced with certain pros and cons yet still reliable. Often diamonds graded at these laboratories are cheaper than GIA equivalents.

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